A method trusted by stylists and costume designers in the industry.
To understand your body architecture you’ll need only a measuring tape.
Measure your shoulders, waist and hips — at the widest and narrowest points.

Compare the proportions: where there is balance, where dominance.
• Hourglass: harmonious lines, defined waist.
• Pear: emphasis below, soft curves.
• Apple: volume centred in the mid-section.
• Rectangle: graphic lines and clean verticals.
• Inverted triangle: strong shoulder line.

Knowing your shape is your personal style map.

Balance. Structure. The play of lines.

Hourglass — maintain the natural symmetry. Choose tailored details, belts, structured fabrics.
Pear — shift focus upward: accentuated shoulders, light-coloured tops, V-neck. The bottom: flowing, straight, calm lines.
Apple — work with verticals: elongated silhouettes, monochromes, soft drapery.
Rectangle — create relief: asymmetry, puffed sleeves, belts. Add texture.
Inverted triangle — balance the silhouette with the lower part: flares, palazzo pants, prints and details at the hip line.

Style isn’t about hiding your body — it’s about emphasising its character.

Colour is the light that falls on the face. It either works for you — or it doesn’t.

Stand by a window in daylight.
Remove makeup.
Hold fabrics of various shades next to your face.

You’ll “get” it instantly: if the face brightens, the eyes get clearer and skin smoothes out — that’s your colour.

• Warm tones: gold, honey, olive, terracotta.
• Cool tones: icy pink, sky-blue, silver, plum.
• Neutral: a calm base, complex dusty nuances, muted shades.

A colour that flatters makes the look richer without a single accessory.

Not quantity — composition.

A strong wardrobe is built like an editorial spread: the base is structure, the accents are the story.

• Choose items that combine with at least three others.
• Keep the palette consistent.
• Add trends in moderation — as spice, not foundation.

Capsule — your personal wardrobe structure.
10-20 items can yield up to 60 looks.
Minimal chaos. Maximum freedom.

“Fashion doesn’t forgive chaos,” but it always welcomes balance.

• Too many trends — Reserve 20% for experimentation. The rest is base.
• Incorrect proportions — If the top is bulky — the bottom should be lean and vice versa.
• Dark total‐look without points of light — Add brightness near the face: earrings, scarf, milk-coloured top.
• Complex colours at the face — Test shades in daylight — your skin will tell you.

Style is editing. Sometimes one detail swap is enough.

• Proper fitting — Try on three sizes. Move around — sit, lean, lift your arms. The camera sees more honestly.
• The formula for the perfect look: 70/30 — 70% base. 30% accent. This balance makes a look look expensive, modern and whole.
• Accessories are half your style. They create character. They complete the look. They make even simple clothes fashion-editorial.

Invest in accessories — and your wardrobe will speak high style.